A selection of first-rate international speakers openly explain the international rules of distribution and the advantages of a good distribution and business strategy. Simon Kilmurry, executive director and producer, POV (USA), television channel; Peter Jäger, Autlook Film Sales (Austria), sales agent; Juan Carlos Tous, Filmin (Spain), video on demand; Helena Moreno, director of MEDIA Antena Catalunya, MEDIA programme. The discussion is led and moderated by Mikael Opstrup, head of studies at EDN.